Our best articles to understand the Brazilian market
For a multinational corporation, appointing a local legal representative in Brazil is a mandatory step to operationalize a subsidiary. However, from a corporate governance perspective, it is arguably the highest-risk administrative decision the foreign board will make. In many jurisdictions, acting as a company director or local representative carries limited
Brazil is a market of continental proportions with immense opportunities, but establishing a formal corporate presence can take time. What happens when a foreign multinational wants to test the waters, hire a local country manager, or rapidly deploy a software development team before officially registering a subsidiary and opening a
For multinational corporations seeking to establish a permanent and fully operational presence in Latin America, setting up a local legal entity is a critical milestone. When expanding into Brazil, foreign parent companies often choose to establish a subsidiary, as this structure provides the legal and operational framework necessary to conduct
When multinational corporations expand into the Brazilian market, they frequently rely on bringing in trusted expatriates from their headquarters to lead the new subsidiary, transfer proprietary technology, or instill the global corporate culture. However, transferring a foreign employee to Brazil is not as simple as booking a flight and continuing
When establishing a corporate presence in Brazil, foreign shareholders quickly discover that they cannot manage the new entity entirely from abroad. As explained in our comprehensive guide on corporate representation, Brazilian law requires every company with foreign shareholders to appoint a local individual to act as the legal representative under
For a multinational corporation, the monthly financial consolidation is a race against the clock. Headquarters depend on timely, accurate data from all global subsidiaries to assess performance, report to shareholders, and make strategic decisions. However, financial reporting in Brazil frequently becomes the bottleneck in this global process. Time zone differences,
Expanding into Latin America’s most significant economy offers unparalleled access to a consumer market of over 210 million people and abundant natural resources. However, international CFOs and investors quickly encounter a well-known local concept: the “Custo Brasil” (Brazil Cost). This term encompasses the structural, bureaucratic, and fiscal expenses inherent to
When a multinational corporation establishes a subsidiary in Brazil, one of the earliest operational decisions the CFO must make is how to handle the local back-office. The dilemma is universal: should the company build an internal finance and accounting department from the ground up, or is it safer and more
Brazilian businesses are undergoing one of the largest historical transformations of its legal, accounting, and fiscal structure. The consolidation of the comprehensive tax reform in Brazil has introduced modifications in how consumption taxes are calculated, collected, and offset throughout supply chains. For chief financial officers, accountants, human resources managers, and
When multinational companies draw up their business plans for a Brazilian subsidiary, the budget allocated for human resources often requires a stark revision. A common pitfall for foreign CFOs and HR Directors is equating an employee’s gross salary with the total cost of employment. In reality, the Brazilian labor system
When a foreign multinational decides to expand its operations into Latin America’s largest market, one of the first and most consequential legal decisions is selecting the right corporate entity. Your choice of corporate structures in Brazil will dictate your tax regime options, administrative costs, shareholder liability, and the level of
When a foreign multinational decides to expand into Latin America’s largest market, it quickly encounters a fundamental requirement of Brazilian corporate law: a foreign entity cannot hold assets, incorporate a subsidiary, or operate in the country without appointing a local legal representative in Brazil. This is not a mere administrative
For multinational corporations expanding into Latin America, Brazil offers a vast talent pool of highly qualified professionals. However, for foreign HR directors and CFOs, navigating the local labor legislation is consistently cited as one of the most complex operational hurdles. The Brazilian labor code, known as the CLT (Consolidação das
For multinational companies expanding into Latin America, Brazil represents a market of immense scale and potential. However, the operational reality of running a subsidiary in the country often catches foreign investors off guard. The Brazilian regulatory environment is characterized by a heavy tax burden, a strictly protective labor code (CLT),
The tourism and hospitality sector in Brazil is going through a period of robust restructuring and accelerated growth. International investors and local operators view the current landscape with great optimism, driven by a combination of operational efficiency, pent-up demand, and evolving consumer requirements. Understanding the dynamic forces shaping the hotel
Brazil stands out as the largest economy in Latin America and a premier destination for global investment. With a massive domestic market, abundant natural resources, and growing sectors such as tech, renewable energy, and agribusiness, the opportunities are vast. However, the regulatory environment—often referred to as the “Custo Brasil” (Brazil
The debate over short-term rentals in residential condominiums has gained a new chapter in Brazil. Recently, decisions by the Superior Court of Justice (STJ) reinforced the understanding that condominiums can restrict or even prohibit short-term leases carried out through platforms like Airbnb, Booking, and similar services, provided this aligns with
The sector of oil and gas in Brazil is undergoing a technical and operational restructuring that defines new guidelines for 2026. For the entrepreneur planning to invest or expand operations in the country, the scenario is characterized by the maturity of Pre-salt fields, the opening of the natural gas market,
Understanding the minimum wage in Brazil is crucial for any company operating or planning to hire in the country. It not only sets the baseline for income but also directly impacts payroll, social security contributions, and employee benefits. The Brazilian government has officially announced the new national minimum salary
It is common nowadays to read about rare earths, or rare elements. Although they are used in relatively small quantities in industry, the minerals extracted are indispensable. Currently, they have become the stage for major negotiations, including in Brazil’s relations with China and the United States. We can say that
